Patty O'Toole - Media Planner
The Serious Side
Patty is one of the most highly skilled media planners in the region. After graduating from the City College of New York, she began her advertising career in media research and planning in New York City, working on AT&T, 7-Up and the U.S. Army. She has spent several years at large, national agencies, such as N.W. Ayer and Foote, Cone & Belding. Since escaping to Arizona, Patty has worked on a variety of local, regional and national accounts, such as Samaritan Health Services, Camelback Behavioral Health, Pro Behavioral Health and Scottsdale Healthcare. Additional work includes McDonald's, Northern Automotive, Circle K, KFC, the Arizona Office of Tourism and the Phoenix Art Museums.
Patty came on board at Park&Co in 2002 as media director and offers a wealth of planning experience with all print and broadcast media. She has served on several local non-profit boards, including Pioneer Arizona Living History Museum.
The Park&Co media department provides the strength of research with hard nose negotiation skills to make media plans not only strategic but efficient. We have access to media research such as Nielsen, Arbitron, Scarborough, CMR, MRI, FIND/SVP and others. We analyze these data along with retail-focused resources such as Prizm/Claritas, Demographics USA, and proprietary sales data. By integrating these data we are able to map the target audiences' media viewing habits with sales cycles and apply the proper media mix for the highest trackable reach and frequency. Our buying philosophy is one of targeted exposure, maximum impact and strong connection with their audiences. And our depth of media experience in the financial industry is second to none.